Successful SEO, or search engine optimization, is one of the key elements of a successful marketing strategy in 2023. With more and more businesses around the world turning to online sales and bumping up market saturation, it is crucial to understand and invest in SEO.
Having a responsive, engaging, well-designed, and easily accessible web page is pivotal in making sure that your business stands out among all of the competitors out there. Good SEO makes your web page rank higher and, therefore, more visible to a wider audience.
At this point, you might as well consider well-executed SEO as a field of science of sorts. Indispensable for business growth, following, recognition, and development, more and more searches for effective and reputable Red Deer web design are popping up every day.
If you are interested in implementing new SEO and web design trends in 2023, this article will dive into good content, interactive design, keywords, as well as fresh color combinations.
Search Engine Optimization Explained
In essence, search engine optimization is a process that combines several elements meant to help your web page rank higher in a variety of online searches. The better the search engine optimization, the more visible, accessible, and visited your web page is.
The whole point of ranking higher is that your web page gains organic recognition and visits, thereby opening the door to a whole new audience naturally. It means getting organic traffic, which results in up the chances of success and payoff of your business venture.
There are a variety of tactics to implement. This includes optimizing your content with the usage of relevant and frequently used keywords, optimizing and using high-quality images, as well as optimizing the site’s loading speed, titles, content, and descriptions.
Organic Click-Through Rate
Research has shown that anywhere between 70% and 80% of visitors click on web pages stemming from organic search, or organically ranked web pages. In contrast, web pages relying on paid ads only gain 20% to 30% of clicks from the audience of searchers.
Click-through rate, known as CTR, is the percentage at which searchers click on a web page from search results. It is important to note that high ranking is not everything. You need people to click on a page from the results, as clicks are linked to overall user engagement.
While search engine optimization takes some time and you might think that paying for an ad for your web page to show up in the first few results, we’re keener on advising you to invest time and money into building quality SEO, whether by yourself or SEO professionals.
SEO and Web Design Trends to Follow in 2023
These days, trends come and go pretty fast. Regardless, you need to act fast and implement new trends and strategies as soon as you can and, if possible, before your competitors do.
Dark mode has been gaining immense traction in the recent few years. This choice is popular as it drastically decreases eye strain and gives out an image of a clean, futuristic, and cutting-edge design as well as a modern user experience.
While users might not have a difficult time switching to dark mode, it will likely take a lot more work from your end to ensure it runs smoothly and effortlessly. Remember that switching to this mode requires you to fully adjust your web page design to it.
3D visuals have become a staple web design choice. Animated, engaging, and interactive visuals gain and retain audience attention. 3D is a great choice in 2023, as it immediately increases the attractiveness of your page and user attention to your product or service.
Depending on your branding, there are several trending color palettes to choose from. Recommendations for 2023 mostly include using a variety of pastel and neutral colors, which portrays an image of simplicity, elegance, harmony, as well as minimalism.
Color predictions state that 2023 is the year of soft blues, grays, and lavender, while soft orange is expected to be the color of 2024.
Another web design trend we have been seeing more is minimalism, in terms of design, color, fonts, and content as a whole. Having a minimalist web page is complementary to the usage of soft colors that do not induce a lot of restraint from the user.
If you thought a flat design is boring, think again. Optimally, we recommend you stick to a maximum of three colors. The same goes for fonts, if not less and you will have a beautiful page to boost your services and products.